Friday, 10 February 2017

Visual communication and product design courses in India find more number of takers

Human mind has evolved as highly dynamic and is therefore influenced by icons and symbols that are attractive and carry a message. The same affinity has been utilized in social economy to develop concepts of relevance. In business and market parlance, this means that the focus should be on attractive and designer presentation so as to attract the humans or in other words, the potential buyers. The marketing approaches therefore take into account the design dimension as very much integral and important. Such emphasis continued for decades as the social economy grew strong and developed robust demand. However, the creative ability was the sole determinant of the design quotients in whole diversity of products ranging from textiles and automobiles to magazines and biscuit packaging.



Recently, the academics geared to respond towards the designing requirements of the industrial through the dedicated product design courses. These courses are meant to prepare the professionals who are adept in the task of better designs and thus ensure that the product emerges as fine and attractive. Product design courses in India and other countries of world have now started to produce such professionals who are finding their demand in diversity of verticals of economy.

Producing design professionals

The development of product design courses in India and elsewhere is an attempt to generate a continuous supply of the product designers; in contrast to the philosophy that the ‘creativity’ ingredient is not uniformly present in all human minds! The new attempt is to polish the available talent in pursuit of ‘designs and creations’; and not merely depend on the rarely available persons who are born creative! Such approach has proved very effective and many sectors of economy have come up strong searching for the new professionals who possess the fundamental qualification as how to design a product that is capable to attract the potential customers. Such influencing of the potential buyers is in consonance with the marketing theory and augments the latter very effectively. The academics has however taken care to address all the dimensions and therefore the emphasis  or the curricula in any product design course also relates to the dimensions of cost effectiveness, safety, reliability and of course the efficiency of the product. These dimensions are in addition to that of the appealing outlook of the product. Ansal University also offers one of the best product design courses in India.

Visual communication courses

The design academics have seen more differentiation recently and we find the courses on visual communication also. This field pertains more to the depiction of images and graphics so as to make out a design that is capable of doing visual speak with the beholders. This too requires creative abilities but the courses are so designed that a talented mind with milder affinities for designs could be polished to the extent of delivering towards the business aims. Visual communication colleges in India are now offering refined courses that prepare the professionals towards the niche requirements of the media and advertising and broadly the marketing sectors.

The professionals in the field of visual communication are experts in the depiction of geometries and symmetries to influence the human mind and thus their demand has emerged in all sorts of canvassing orientations also. Visual communication colleges in India are now finding more applications because this field allows adaptability to more sectors in economy and one can choose the resonant field as per his/her choice.

The traditional design specializations

The above discussed design oriented academics and specializations could be called as the modern variants of the more traditional fields of interior designing and fashion designing or even architecture. These fields still continue but carry the limitation that the professionals find their demand in particular fields only. However, the best institute for interior designing in India like Ansal University still witnesses heavy campus placement because the demand is still high in sectors like real estate and because of one to one services to the clients that seek refined interiors.

While traditional specializations in design and creations still continue, the emergent product design academics is somewhat broader and encompasses the whole gamut of designs training so that the professional is able to serve in a resonant and custom manner towards the requirements of diverse sectors.

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